GHUMAN INTELLIGENCE/Lead Intake - catalogue no. 301Demo - fictional data
The pipeline, live - nothing depends on anyone's memory
New (3)
Shower enclosure, SardisGoogle Ads
$6-8k · 4 min ago
auto reply sent, booking link out
Storefront glass repairGoogle Business Profile
$2-3k · 31 min ago
auto reply sent
Custom mirror wallWebsite
$1-2k · 1 hr ago
auto reply sent
Contacted (2)
Deck railing glass, 40 ftReferral, Fraser Homes
$9-12k · day 1
follow-up 2 scheduled Thu
Office partition, AbbotsfordGoogle Ads
$14-18k · day 2
owner call booked
Estimate booked (4)
Patio door replacementGoogle Business Profile
$3-4k · Tue 10am
confirmed by text
Shower enclosure, PromontoryGoogle Ads
$7-9k · Tue 2pm
confirmed
Glass canopy, commercialReferral
$22-30k · Wed 9am
site measure
Sliding wardrobe doorsWebsite
$2-3k · Thu 1pm
confirmed
Quoted (3)
Frameless enclosure, lot 44Fraser Homes
$7,972 · day 2 of 7
follow-up tomorrow
Retail storefront, MissionGoogle Ads
$32,000 · day 5 of 7
follow-up today
Stair glass, custom homeReferral
$11,400 · day 1 of 7
quote opened twice
Won this month (6)
6 jobs
$61,200 ·
median 3.1 days from inquiry to booked
Where the work actually comes from, last 90 days
Source
Leads
Won
Win rate
Value $
$ per win
Google Ads
14
5
36%
38,200
7,640
Google Business Profile
9
4
44%
16,800
4,200
Referrals
6
4
67%
42,600
10,650
Website organic
5
2
40%
8,900
4,450
> referrals close at the highest value. the review engine feeds them. > website organic converts at half the rate of GBP. landing page, not traffic.
Speed, measured
Median first reply
42 sec
was 9 business hours before the system
After-hours inquiries answered
100%
14 of 14 this month, weekend included
> friday 4:52pm inquiry, acknowledged 4:52:08pm, estimate booked 5:10pm > every lead tracked to booked, quoted, won, or closed with a reason > follow-ups fire on day 2 and day 5 and stop the moment they book
Fictional data, real product. Yours runs on your numbers, behind your login, owned by you.